Monday 24th of September 2018.
Learning Objectives:
-To design a web page based on research and experience / shared knowledge of effective and well regarded sites.
-Evaluate: what makes a good/bad website – the copy?
-Research, Analyse & Develop their own ideas of an effective website.
-How to recognize visual mediums and how words compliment / add to the visual.
Websites:
- twitter.co.uk
- missselfridge.co.uk
- topshop.co.uk
- amazon.co.uk
- facebook.com
- instagram.co.uk
Make sure that you understand your target audience and create an ad that answers what they’re struggling with.
What can we sell?
-products
-services
-events
-information
-ideas/politics/opportunities
-image
-life style
Copy writing.
A copywriter is someone who provides the words used to sell or promote different products, services, ideas and even people.
-The paragraphs should flow nicely to capture the audience.
“Consumers do not buy products, they buy product benefits.”
As a Copy Writer ask yourself, “What are their habits, language, style, persuasion methods?” “Who is going to buy your product?” “What are the particularities of the audience.”
The Headline.
“On average, five times as many people read the headlines as opposed to the body copy.”
-The headline is the most important part of your copy. It’s how you capture their attention in the first place.
-Use numbers because readers love lists.
Exercise:
PRODUCT – Nike “Just do it.” Netflix “See what’s next.”
SERVICE – Asda “Every day low prices.” BT “Be there.” Job Opportunities “Apply online for your dream job.”
IDEA – “Kavanaugh accuser agrees to testify in senate hearing.”
Simile Destruction:
GOAL: Eliminate cliches from your content
HOW TO: Create a list of tired cliches – working like a dog, happy as a clam, strong as an ox.
Common Cliches:
-Actions speak louder than words
-The apple doesn’t fall far from the tree
-What doesn’t kill you makes you stronger
-Love is blind
-Don’t judge a book by it’s cover
-Until the cows come home
-Take the bull by the horns
-Fit as a fiddle
-Every cloud has a silver lining
-Ignorance is bliss
-Leave no stone upturned
-Easy as pie
Similes:
-As brave as a lion
-As easy as ABC
-As good as gold
-Happy as a clown
-Hot as hell
-Hard as nails
-As mad as a hatter
-As solid as a rock
Breaking a simile/cliche:
-As round as a roundabout
-As strong as the worlds strongest man holding up the world
-As wise as an owl who just got out of med school
-As old as your grandparents and all their friends, combined
-As good as eating a cake after a long diet
“Get it down. Take chances. It may be bad, but it’s the only way you can do anything good.”
Gemma-Louise Costa 